Wednesday, November 24, 2010

Get Social with DuVita CARES Throughout the Holidays

You will likely run into a lot of people over the holidays that you will introduce DuVita’s products to. From long-lost cousins to your niece’s new boyfriend, as you reach for a BURST4 with your morning juice, or grab an APPETITE+ before a big meal, there will be plenty of opportunities to talk about how DuVita is changing your life.

This Holiday Season, take DuVita’s System of Success social by applying the CARES method to your Facebook activity. Here’s how:

CONNECT – When you are out and about at holiday gatherings, keep a little notepad handy to update addresses, phone numbers, and email addresses. Jot down the names of people you want to connect with. When you return home, take the time to search for them on Facebook and send them a Facebook friend request.

ASK – Follow-up with a Facebook message to them. Tell them it was great seeing them, and ask how they are doing. Remember to LISTEN. Keep an eye on their status updates and comments on Facebook. There will likely be instances where they are looking for better health, wealth, or both (especially at the end of the year!) TIP: It’s best to check Facebook at least once a day…if only for ten minutes.

RECOMMEND– This step is the most important, and is where smart marketing comes into play. Most people’s instincts would be to sell, sell, sell right there on Facebook. The smart thing to do at this point is to take the discussion offline if possible. Recommend a time to get together in person where they can learn more. You may want to create an event where you can introduce DuVita to a group, set up a one-on-one meeting, or set up a webinar if they live far away.

ENGAGE– After telling them more about DuVita, they may wish to become either a Customer or Associate. Introduce them to DuVita’s Facebook page, using the “Suggest to Friend” option on DuVita’s Facebook page, under the logo. Whether they want to simply get products at a discount or supplement an income, they can use Facebook to spread the word about DuVita and give you referrals.

SUPPORT– A great way to support your Team through Facebook is to give them recognition. Tell your Facebook friends that your friend, (insert name) just joined your DuVita Team. Invite them to training sessions and new business meetings, using Facebook’s “create an event” option. Share pictures, videos, and news links on Facebook to help promote what your Team is doing. Use Facebook’s “like” option to show individual support and encouragement to your Team....that’s just smart marketing!

No comments:

Post a Comment